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Brand awareness

Get noticed. Get remembered.

People buy from brands they already know. Awareness is how you become one of them before they are ready to buy.

We create campaigns built around one clear idea, then take it everywhere your audience spends time.

Start a project

Or email the marketing team: marketing@matthewsjay.com

Is it for you?

A good fit if…

  • You are launching something new and need people to know.
  • Competitors with weaker products are better known than you.
  • You want to enter a new market or reach a new audience.
  • Your brand has a story nobody has heard yet.

What you get

Everything it takes.

  1. 01

    The big idea

    One clear, memorable thought to build everything around.

  2. 02

    Launch plans

    What happens before, on and after launch day.

  3. 03

    Social campaigns

    Content made for each platform, not resized for it.

  4. 04

    Out in the world

    Print, events and partnerships that carry the idea offline.

  5. 05

    PR moments

    Stories and stunts worth sharing.

  6. 06

    Measurement

    Reach, recall and engagement, reported plainly.

Every project is scoped individually. We agree exactly what is included before work begins.

Before you start

Worth deciding early

  • One message

    Campaigns that try to say everything are remembered for nothing.

  • Consistency wins

    Repetition over time builds recognition faster than one loud burst.

  • Know your measure

    Agree up front how you will judge success.

See it in practice

Tidal

A launch campaign for an independent electric bike maker, built around one idea.

A concept project with fictional names and sample data.

Questions

Good to know

How is awareness different from marketing?

Awareness builds recognition over time. Performance marketing asks for action now. Most brands need both.

What budget do we need?

It depends on your audience and ambition. We will show you options at different levels.

Let’s make something that moves.

Tell us what you want to launch, grow or create.