Kestrel
A one-minute enquiry flow that feels like a conversation, not paperwork.
Concept projectUX and conversion
This is an illustrative concept, not a client project. Kestrel and every company, person and figure shown are fictional.
Desktop preview of Kestrel, using sample data.
The challenge
Picture an architecture studio whose contact form asks twelve questions on one long page.
Most people give up halfway, and the ones who finish leave half the answers blank.
The idea
Kestrel asks one question per screen, with big tappable answers, a progress bar and small rewards for each step.
Contact details come last, when people are already invested, and a call can be booked in the same flow.
What it includes
- One question per screen
- Nothing to scroll, nothing to dread.
- Tap, don't type
- Big answer tiles that work beautifully on phones.
- Progress and rewards
- A clear finish line and a little delight at each step.
- Book a call
- Pick a day and time without leaving the form.
- Better leads
- Structured answers the studio can act on straight away.
- Accessible
- Keyboard, screen reader and reduced-motion friendly.
How we would approach it
- Measure where people drop out of the current form.
- Cut every question that does not change the first conversation.
- Test with real visitors and refine the wording until it flows.
Related services
Is your form costing you enquiries?
Send us the link and we will show you how it could flow.