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Curiosity
The first spark. Something glows in the dark and you have to know what it is.
Creative expression · Art direction · Motion · Content
Make people feel something.
Facts inform. Feeling persuades. Move your light across the dark and see what's waiting underneath.
Start something wild↗Why it matters
Accurate is forgettable.
Facts inform. Feeling persuades. The brands people love have a point of view and the craft to express it.
We bring that to your work through branding, identity, campaigns, motion, illustration and content with character.
- Your brand is accurate but forgettable.
- You want your content to look and feel like nobody else's.
- You need motion, film or visuals for a launch or campaign.
- You have a story and want it told beautifully.
The emotional arc
Four feelings we design for.
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Tension
Movement held for a heartbeat. The moment before everything changes.
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Release
Colour let loose. Energy you can almost hear.
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Wonder
An idea, lit from within. The feeling people remember long after the scroll.
Where it goes
Five ways in.
Work, words and experiments
The Wall
Designs, motion and words, pinned up as we make them. The side of the studio that just likes making things.
How we hold it together
Wild, with a reason.
- Taste is a strategy
- Distinctive work is remembered. Safe work is skipped.
- Build a library
- Plan content that can be reused across channels and seasons.
- Keep it yours
- Clear rules keep creative freedom from becoming inconsistency.
Questions
Do you work with photographers and filmmakers?
Yes. We direct the work and bring in the right specialists for each project.
Can you create content every month?
Yes. Many brands need a steady flow of content, and we can plan it month by month.
What's the difference between branding and brand identity?
Branding is what you stand for and how you sound. Brand identity is how that looks: logo, colour, type and imagery. Most projects need both.
Talk to the brand team: brand@matthewsjay.com
Let’s make something that moves.
Tell us what you want to launch, grow or create.