Marketing · Marketing strategy
Know exactly where you're going.
Before the posts, the ads and the emails, there is one question: what are we trying to make happen, and for whom?
Fig. Clarity
00 / Point of view
We answer it with you. You get a clear, written plan: who you are for, what you say, where you say it, what it costs and how you will know it's working.
A good fit if…
- 01 / 04You are spending on marketing but it feels like guesswork.
- 02 / 04You are launching a business, product or new location.
- 03 / 04Different people in your team are saying different things.
- 04 / 04You want a plan you can hand to any agency or hire.
Part 01
What you get.
- 01
Audience
Who buys from you, why they choose, and who you should be reaching next.
- 02
Positioning
The one thing you want to be known for, said simply.
- 03
Message
Your key lines and proof points, ready to use everywhere.
- 04
Channel plan
Where to show up, in what order, and what each channel is for.
- 05
Budget and targets
What to spend, where, and the numbers that count as success.
- 06
90-day roadmap
The first three months, week by week, so the plan becomes action.
Part 02
How it runs.
- 1
Listen
Workshops with you and, where we can, conversations with your customers.
- 2
Look around
Your market, your competitors and what people are searching for.
- 3
Decide
We bring options, you choose. Strategy is a set of decisions, not a document.
- 4
Hand over
A short, readable plan and a session to walk your team through it.
Short beats long
A plan people read beats a perfect one nobody opens.
Choose, don't add
Strategy means saying no to some channels so others can win.
Review it
Revisit the plan every quarter. Markets move.
Good to know.
Do we have to use you to deliver the plan?
No. The plan is yours. Many clients ask us to deliver it, but you are free to run it however you like.
How long does it take?
Usually two to four weeks, depending on how many people we speak to and how much research is needed.