Stand for something people can feel.
A brand is not a logo. It's what people feel and say about you when you're not in the room.
We help you decide what that should be: what you stand for, who you're for, how you sound and the story only you can tell. Then everything else, from the logo to the next campaign, has something true to build on.
A good fit if…
You're starting something new and want to get the foundations right.
You've grown and your brand no longer fits.
People can't explain what makes you different.
You're naming a business, product or venture.
What you get
Every piece.
- 01
Purpose
Why you exist beyond making money, said in a sentence.
- 02
Positioning
Who you're for, what you do better, and why it matters.
- 03
Personality
The character people should feel in everything you do.
- 04
Naming
Names that are memorable, meaningful and available.
- 05
Voice
How you sound, with words you would and wouldn't use.
- 06
Brand story
The story you tell, at every length from a line to a page.
How it comes together
Frame by frame.
- Frame 01●
Discover
Conversations with you, your team and your customers.
- Frame 02●
Define
Workshops to agree what you stand for.
- Frame 03●
Express
Words, story and tone that bring it to life.
- Frame 04●
Hand over
A brand book your whole team can use.
Truth over gloss
The strongest brands are built on something real.
Involve the team
People bring a brand to life. Bring them in early.
Check the name
Confirm trade marks and domains before falling in love with a name.
From The Wall
Step up to the wallQuestions
Good to know
What's the difference between branding and brand identity?
Branding is what you stand for and how you sound. Brand identity is how that looks: logo, colour, type and imagery. Most projects need both.
Can you help name our business?
Yes. We create and test names, and check domains and trade marks before you decide.