Ridethetide.
TIDAL E-BIKES
Notthetraffic.
TIDAL E-BIKES
Testridefree.
TIDAL E-BIKES
Campaign · Concept
Tidal
A launch campaign for an independent electric bike maker, built around one idea.
Marketing · Digital marketing
Search, social, email and ads that turn attention into customers.
Search: Climb to the top of Google
00 / Point of view
Most businesses do a bit of everything and can't tell what's working. We join the channels up under one plan, one message and one set of numbers, so every pound and every post pulls in the same direction.
Part 01
Who to reach, where they are, what to say and how success will be measured.
Pages and content that rank for what your customers actually type.
Content planned around your goals, not just a posting schedule.
Targeted advertising with clear budgets and clear results.
Messages people want to open, from welcome journeys to newsletters.
Plain-English reports on what worked, what did not and what we do next.
Part 02
We look at what you do now: channels, spend, content, website and numbers.
One plan with clear goals, the right channels and a monthly rhythm.
We create the content, build the campaigns and keep them running.
Monthly reviews. Keep what works, cut what doesn't.
More enquiries, more sales or more awareness each need a different plan.
Search and content compound. Paid campaigns are faster, but stop when spending stops.
Traffic only pays off if the page it lands on makes the next step easy.
In practice
A launch campaign for an independent electric bike maker, built around one idea.
A concept project with fictional names and sample data.
No honest marketer can guarantee rankings or sales. We agree clear targets, measure them openly and adjust quickly.
Yes. We can run everything, or plan and create while your team publishes.
Plain-English monthly reports covering traffic, rankings, leads and sales from each channel, what worked, what did not and what we will do next.