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Matthews Creative

Look like you mean it.

A brand identity is how people recognise you before they read a word. It should feel like you, stand apart from your competitors and work everywhere you appear.

Start a project brand@matthewsjay.com

We design the logo, colour, type, imagery and motion, and hand over guidelines your team can actually use.

A good fit if…

  • Your look no longer matches your ambition or your prices.

  • Your brand looks different on every channel.

  • You blend in with everyone else in your market.

  • You're launching and want to look established from day one.

What you get

Every piece.

  1. 01

    Logo and marque

    A distinctive mark that works large, small, in colour and in black.

  2. 02

    Colour and type

    A palette and type system with real personality.

  3. 03

    Imagery

    Photography, illustration and graphic style, defined.

  4. 04

    Motion

    How the brand moves, from logo animations to social.

  5. 05

    Brand assets

    Icons, patterns, templates and social graphics ready to use.

  6. 06

    Guidelines

    A clear, practical guide so everyone applies the brand well.

How it comes together

Frame by frame.

  1. Frame 01●

    Brief

    Agree what the identity needs to say and do.

  2. Frame 02●

    Explore

    Different creative routes, shown in real situations.

  3. Frame 03●

    Refine

    The chosen route, polished and tested everywhere.

  4. Frame 04●

    Roll out

    Guidelines, files and templates, ready for launch.

Strategy before style

A logo is easier to judge when you agree what it needs to say.

Plan the rollout

List where the brand appears so nothing is forgotten on launch day.

Evolve or replace?

Often the best move is to keep what people already recognise and sharpen the rest.

From The Wall

Step up to the wall

See it in practice

Halden

An identity for a coastal wellness retreat: calm, confident and unmistakable.

A concept project with fictional names and sample data.

Questions

Good to know

Can you refresh our brand rather than replace it?

Yes. Often the best move is to keep what people already recognise and sharpen the rest.

Do we own the final designs?

Ownership and licensing are set out in the project contract before work begins.