Skip to content
Matthews Creative

Marketing · Paid advertising

Put your money where your customers are.

Paid advertising is the fastest way to put your business in front of the right people. Done badly, it's also the fastest way to waste money.

Start a project marketing@matthewsjay.com

Fig. Reach

00 / Point of view

We plan, build and manage campaigns on Google, Meta, LinkedIn and TikTok, with ads made for each platform, tight targeting and spending you can see at all times.

A good fit if…

  1. 01 / 04You need enquiries or sales sooner than SEO can deliver.
  2. 02 / 04You've tried ads before and couldn't tell if they worked.
  3. 03 / 04You're launching and need people to hear about it now.
  4. 04 / 04You want to test which messages and audiences respond best.

Part 01

What you get.

  1. 01

    Google Ads

    Search, Shopping, Performance Max and YouTube, set up and managed properly.

  2. 02

    Meta ads

    Facebook and Instagram campaigns with creative made for the feed.

  3. 03

    LinkedIn ads

    Reaching decision-makers by job title, industry and company.

  4. 04

    TikTok ads

    Short, native video that doesn't feel like an advert.

  5. 05

    Tracking

    Conversion tracking set up correctly, so every result is counted.

  6. 06

    Weekly optimisation

    Budgets, bids and ads adjusted every week, not every quarter.

Part 02

How it runs.

  1. 1

    Set the target

    Agree what a good result is worth to you, and the budget to match.

  2. 2

    Build

    Tracking, audiences, ads and landing pages, ready before a penny is spent.

  3. 3

    Launch and test

    Small tests first, then more budget behind what works.

  4. 4

    Scale

    Grow what performs, stop what doesn't, report every month.

Budgets are yours

Your ad spend is paid straight to the platforms. Our fee is separate and agreed up front.

The landing page counts

Great ads can't save a slow or confusing page.

Allow time to learn

Platforms need a few weeks of data before campaigns settle.

Good to know.

What budget do we need?

It depends on your market and goals. We'll recommend a starting budget and show you what to expect at different levels.

Do you make the ads too?

Yes. Copy, images and short video, made for each platform.

Do we own the ad accounts?

Yes. Accounts are set up in your business's name, and you keep them.