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Matthews Creative

Get noticed. Get remembered.

People buy from brands they already know. Awareness is how you become one of them before they are ready to buy.

Start a project brand@matthewsjay.com

We create campaigns built around one clear idea, then take it everywhere your audience spends time: online, on the street and in the moments people talk about.

A good fit if…

  • You are launching something new and need people to know.

  • Competitors with weaker products are better known than you.

  • You want to enter a new market or reach a new audience.

  • Your brand has a story nobody has heard yet.

What you get

Every piece.

  1. 01

    The big idea

    One clear, memorable thought to build everything around.

  2. 02

    Launch plans

    What happens before, on and after launch day.

  3. 03

    Social campaigns

    Content made for each platform, not resized for it.

  4. 04

    Out in the world

    Print, outdoor, events and partnerships that carry the idea offline.

  5. 05

    PR moments

    Stories and stunts worth sharing.

  6. 06

    Measurement

    Reach, recall and engagement, reported plainly.

How it comes together

Frame by frame.

  1. Frame 01●

    Find the truth

    What's genuinely interesting about you.

  2. Frame 02●

    Crack the idea

    One thought, tested before it's made.

  3. Frame 03●

    Make it everywhere

    Film, social, print and moments, all from the same idea.

  4. Frame 04●

    Keep it going

    Repeat, refresh and measure over time.

One message

Campaigns that try to say everything are remembered for nothing.

Consistency wins

Repetition over time builds recognition faster than one loud burst.

Know your measure

Agree up front how you will judge success.

From The Wall

Step up to the wall

See it in practice

Tidal

A launch campaign for an independent electric bike maker, built around one idea.

A concept project with fictional names and sample data.

Questions

Good to know

How is awareness different from marketing?

Awareness builds recognition over time. Performance marketing asks for action now. Most brands need both, and we do both.

What budget do we need?

It depends on your audience and ambition. We will show you options at different levels.